The brand power is null, or however dangerous, without control. In this quotation is implicit the necessity that every brand, to exist and prosper, needs rules to follow. Only in this way can maintain and reach its growth and affirmation objectives.
For the support of brand activities management, Grizzanti Consulting develop both guidelines manuals to the correct brand use and computerized system to daily operative management of a brand identity.
The Grizzanti Consulting methodology is worry about the application and brand implementation problem since the branding system planning, considering the criticality of use that a brand will have in the course of time.