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Brand Naming


The brand nominal identity is the new connotative code par excellence: it’s proved that a brand name is able to determine the brand or company success.

In the branding era, indeed, the market paradigms attribute to the verbal entities a predominant role in the business strategy, because – if treated in a brand oriented way – allow to guard lastings and high-performances positioning, more of the product itself.

Grizzanti Consulting methodology is specialized in brand name and verbal identities development able to satisfy the competitive and representative exigencies of brand equity.

Semantics and creativity, linked to specialized competences in brand legal protection, allow to Grizzanti Consulting to project modern and innovative company and products/services names.

Gaetano Grizzanti © 1986-2014 gaetano@grizzanti.itcopyrightarea riservata