accedi annulla
B.U. INTERNATIONAL PROFILE CLIENTS CAPABILITIES PRACTICE METHODOLOGY RECRUITING NEWSLETTER CONTACT
Aziende multinazionali

Brand Architecture


The organization of a brand whole is today one of the main activity in progress to optimize a product portfolio or to define the identity model to connect the societies of a group.

Actuals line-up and consistency areas diagnosis, brand relevancy and distinctivity, branding dedicated swot analisys, maps of values positioning linked with competitive scenario analysis…these are some of the instruments used by the Grizzanti Consulting methodology to support the client management to develop brand architectures.

This allow to build, rationalize or restructure brand architecture deciding the structure of the offer, the value identity of the product lines and the total brand identity-making system in a coherent and lasting way.

Gaetano Grizzanti © 1986-2014 gaetano@grizzanti.itcopyrightarea riservata