The most important strategic asset a company can count on today is the brand equity. A brand is the very first product which needs to be sold.
In fact, defining the brand values is a crucial and tricky decision for the company, and turns the brand different from its competitors.
In order to support and develop the know-how of the company’s management, Grizzanti Consulting set up a specific supple tool called EXPLORIUM™. The main task of EXPLORIUM™ is to support the design process of the brand equity through the identification of brand identity, personality and image.
EXPLORIUM™ mixes up technical and semiotic analysis with focus groups, in-depth interviews and ethnographic researches. By tailoring research projects based on the needs of the single customers, it’s now possible to design a clear brand positioning consistent with the planned brand identity.