The Grizzanti Consulting Research Department helps its clients in developing solely branding inquiries, both using own specific models and advising activities. The latter aimes to analyze past research projects as well as joining corporate management and its research department to develop traditional market research.
Beyond its branding products, Grizzanti Consulting has implemented an integrated, flexible and modular research model named SPECTRUM™, which evaluates the existing brand equity. This Grizzanti Consulting’s tool allows its clients to project a relevant, consistent and distinctive brand identity framework in the targeted consumer’s mind.
Detecting the research’s outputs goes before brand identity status-quo understanding and helps both in strengthening the brand history awarness as well as potentially planning a proper branding project aimed to be highly relevant to the company.