The analytical approach of Grizzanti Consulting starts by gathering and rationalizing the information in order to plan the brand identity strategy development.
The main aim of this praxis i sto identify which branding practices to employ as well as to ensure the consistency and pertinente of the brand.
Following the evolution of the internal and competitive scenario, Grizzanti Consulting makes use of analytical tools, such as IKONIUM™.
IKONIUM™ is a technical estimate whose task is to evaluate not only connotative elements of the brand, but also their connections and coherence with the value objectives to be delivered.
Furthermore, Grizzanti Consulting continually carries out ad hoc trend monitoring to take account of new business opportunities.